As autumn settles in, the rental market is offering landlords in Rushden and Kettering promising opportunities. With demand for rental properties remaining strong, rents continuing to rise, and supply still not meeting demand, now is the right time to let in the local market.
If you are a landlord or buy- to - let investor, it’s essential to know whether rental prices are rising or falling. Our team in Rushden and Kettering provide you with the latest rental market trends and property insights.
Are rents rising and what’s happening with prices?
The property market in Northamptonshire has shown notable shifts over the past year. Here’s a look at the latest trends influencing rental prices and property values in the region.
Rising rents
The average rent in Northamptonshire has seen a steady increase over the past year, making it a prime location for property rentals. As of late summer 2025, average rents in the region stood at £936, marking an 8.8% rise from 2024.
Healthy property prices
While national house prices have shown growth in the past year, Northamptonshire has experienced relatively stable price increases. According to a latest ONS report, the average house price in the region rose to approximately £256,000 in June 2025, up 5.2% from the previous year.
Buy-to-let mortgage trends
On the financing side, buy-to-let mortgage rates have decreased, making it easier for investors to secure deals. With the Bank of England base rate at 4.00% as of September 2025, mortgage rates for two-year fixed deals are now around 4.88%, and five-year deals at 5.21%.
What’s driving demand in the local rental market?
The combination of rising rents, growing demand, and relatively affordable house prices compared to cities like London and Birmingham makes the area an attractive location for landlords and renters alike.
Increased tenant demand
Demand for rental properties is growing, driven by factors such as more people renting for longer and a competitive local job market. The availability of local amenities and transportation links makes Rushden and Kettering ideal for those seeking a balanced lifestyle outside larger cities.
Steady rental growth
Local rental yields remain competitive as prices continue to rise. As fewer landlords exit the market in comparison to other regions, those with rental properties canbenefit from relatively high yields in these growing towns.
Potential for long term investment
Given the area's stable property market and increasing rental demand, there are strong opportunities for both seasoned and new landlords looking to capitalise on property rentals.
Key considerations for landlords this autumn
As landlords assess the current market, there are several factors to consider making most of the opportunity.
Pricing strategy
While rents are rising, it’s important to strike the right balance when setting rental prices. Setting a competitive yet realistic price will help attract reliable tenants quickly and reduce vacancy periods.
Maintaining property standards
With rental demand high, tenants have more options available. Landlords who maintain high standards in their properties can stand out and secure tenants faster. Regular upkeep and a welcoming, well-maintained home will ensure the best return on your investment.
Adapting to new regulations
As the Renters’ Rights Bill makes its way through parliament, landlords must stay on top of potential changes to tenancy laws. These could include stricter regulations on rent increases and enhanced tenant protections. Understanding these changes ahead of time will help ensure compliance and maintain positive tenant relationships.
Long-term tenants
With the affordability of buying a home remaining out of reach for many, more renters are opting for long-term tenancies. Offering stability with longer leases can reduce turnover and associated costs.
Why autumn is a great time to let
The combination of rising rental prices, strong tenant demand, and stable property values make this autumn an excellent time for landlords to enter or expand in the lettings market. Whether you’re a first-time landlord or experienced in the market, these favourable conditions mean your rental property has the potential to generate excellent returns.
If you're considering letting your property or looking to expand your portfolio, now is the time to act. Why not contact our Prime Choice estate agents in Rushden and Kettering for expert guidance on your buy- to- let or moving plans?
