Sell Your House Quickly And Pay No Commission!

Common misconceptions portray auction as a dated and limiting process for selling property, namely for run-down stock and cash ready investors. Times have changed, and the methods of auction have evolved!

Prime Choice work with iamsold to offer both traditional and modern methods with flexible routes for sellers looking to sell quickly, heighten interest in their property and/or add security to the process that the open market may not be able to offer.

Auction could be the perfect opportunity for you to sell you house fast and securely with minimal hassle and below are some of the benefits of our service that specifically help sellers looking for that additional peace of mind.

  • No Sale, No Fee!
    There is nothing to pay to enter your property into one of our auctions. There is an auction pack fee of £445.00 including VAT, however this is only payable by you if your property sells.

  • 0% commission to sell
    The buyers pay a non-refundable reservation fee which is typically 4.2% including VAT of the purchase price, subject to a minimum of £6,000 including VAT. They also sign a reservation agreement, securing the property to them and committing them to the purchase. The buyer may consider this fee within the total amount they wish to pay for the property.

  • Transaction Security
    With the buyer paying a non-refundable reservation fee and signing a reservation agreement, 95% of our transactions go on to complete! 

  • An undisclosed Reserve Price
    Each auction has a hidden reserve price which is set by you to ensure you always achieve a purchase price that you are happy for the property to sell for.

  • 56-day Completion Timescaless
    These realistic, yet fixed timescales are set from the start to ensure the process runs as smoothly and as quickly as possible, to timeframes that benefit all. Our average completion rate is 44 days, compared to 90 days for Private Treaty.

  • Greater levels of interest & viewings
    Your property will naturally receive greater exposure from our website,, and the online bidding facility which is accessible 24/7. This can significantly increase interest around your property, resulting in more viewings and bids on your property.

  • Achieve Fair Market Value
    Due to increased activity, a competitive bidding war may ensue to win your property, naturally driving up the final selling price, achieving the best price possible for you. Our Auction Specialists have the experience and know-how to help you sell your property in a transparent and seamless process.

If this sounds like something that would interest you, please contact the team here.



Get an instant online valuation

Find out how much your property is worth