About Us

Established in 1992, Prime Choice is a privately owned Property Management and Estate Agent providing services across East Northants, with offices in Rushden and Kettering.

We're experts in delivering professional and reliable property management and consultancy services. We value our integrity, and our refreshing way of working has achieved results for individuals across Northamptonshire for over 30 years. We are proud members of both ARLA & NAEA Propertymark - the UK's foremost professional body for letting and estate agents.

At Prime Choice, we all come to work every day because we want to make things happen. We want to help you to achieve your objectives and strive to be the best Estate Agents we can be. Whether letting or selling a property or seeking advice on a confusing property matter, we can help. We make a daunting experience straight-forward and our mission is to resolve issues affecting our clients smoothly and to be a business where people truly matter.

You matter to us

We really do care and the key to impactful solutions and effective problem solving is for our innovative and pragmatic staff members to deeply invest in understanding your needs. The earlier we engage with you, the deeper our understanding will be of your objectives and what success is to you as your property Estate Agents.

Letting Your Property

Whether you are a first time landlord or have a large portfolio, we recognise that letting your property can be a daunting experience. When you're looking for the best letting agents, it is important to ensure you are dealing with a reputable and competent agency. The key to a successful relationship is to find a letting agent who will market your property professionally, source you reliable and trustworthy tenants and achieve the highest possible rent. With this in mind our most important considerations are providing you with the best possible service and finding the right tenant for your property. 

Whatever the property we can assist. You will see many Estate Agent companies in our area but we are the only Letting and Estate Agent with over 30 years of experience in the industry for successfully managing landlords property portfolios.

Our Residential Letting Packages

Our experienced, professional, and friendly staff ensure that we provide the best service. Regulated by ARLA & NAEA Propertymark, we deliver a service combining traditional values with modern methods of marketing and founded on our local knowledge and professional approach.

Our services include honest appraisals and advice, competitive rates, local knowledge, fully referenced tenants, comprehensive marketing, a dedicated team and we are regulated to the highest standards.

Getting Started

We have established a reputation for providing an honest and open service where we put the client first. If you are considering our services, contact us for a free appraisal of your property without obligation. We will give you a realistic valuation and talk you through the marketing, regulations and services we can offer.

Excellent & Proactive Marketing

We have used our experience in marketing properties for many years in developing a service that is comprehensive and effective. Once instructed, we press ahead in implementing the best strategy for you and work closely with existing clients - whether investment buyers or tenants looking to move - we have an extensive client base to contact with any potential opportunities!

Accompanied Viewings

We offer a fully accompanied viewing service. Our staff ensure that they fully understand all aspects of your property before accompanying a prospective client and are highly experienced in negotiating offers. We obtain feedback from every viewing and pass this on so any changes can be made to the marketing where appropriate.

Client Caring

We keep our clients fully updated on the whole process and our experienced team is always available to assist with any questions along the way.


Prime Choice have handled the sale and management of properties in Northamptonshire for over 30 years. This long and varied experience gives us the edge, no matter what the selling process may throw up, and enables us to offer our clients all the support they might need along the way.

Selling your property is one of the most challenging events in your life and Prime Choice aim to make your sale a painless and successful one. You are appointing an agent to sell your property not just to market it. Selling is a complex and involved process and you do not want to be left on your own to make a sale happen. You need an agent you can trust.

We are one of the most respected property agents in the area and our staff are highly trained and they have an in-depth understanding of the local property market. We have the experience to advise and support you through the process from start to finish.

Yorkshire Building Society Agency

Yorkshire Building Society

In 2011 we opened a Yorkshire Building Society Agency in our Rushden office.

YBS agencies are very similar to YBS branches. For many years YBS has partnered with trusted businesses such as ours so that more customers can manage their money with us face-to-face in many more places.

When you visit us you’ll have the same access to your accounts, can open a savings account and can arrange a YBS mortgage. YBS agencies offer you the same excellent service you would expect in any YBS branch and are located in the heart of communities.

Yorkshire Building Society is a mutual organisation, so by opening an account you become a member and have a say in how the business is run. Unlike banks, the Society has no shareholders to satisfy so can focus instead on members’ needs.

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